At Laird, technology plays a vital role, but it’s our people who truly bring that technology to life. This week, a group of our engineers travelled to Blackpool and The Fylde College to participate in targeted, high‑calibre training sessions on Advanced Driver Assistance Systems (ADAS), vehicle damage assessment, and estimating techniques. Our Humans Are Our…
Director Nik Ellis talks to Modern Insurance Magazine about how AI has helped reshape Laird, allowing the team to focus on their core expertise: “We believe that technology should work for people, not the other way around. Like many professionals in the claims and insurance sectors, we entered this industry to apply assessing expertise, solve…
We’re incredibly proud to announce that we’ve been shortlisted for the Excellence in Technology – Motor category at the British Insurance Technology Awards 2025. This nomination is more than just a nod to innovation, it’s a recognition of our mission to lead the way in how technology can elevate every part of the motor claims…
As vehicle damage experts at Laird, we’ve long welcomed advancements that make roads safer. From autonomous emergency braking to lane-keep assist, Advanced Driver Assistance Systems (ADAS) are designed to reduce accidents, and in most cases, work well. However, as we assess more vehicles and work closely with insurers, bodyshops, and CMCs across the UK, a…
In a world increasingly shaped by artificial intelligence, there’s a growing misconception that machines are here to replace us. At Laird, we see things differently. We believe that the most powerful results happen when humans and AI work together, not in competition, but in collaboration. This human-AI partnership is often referred to as a symbiotic…
Modern Insurance Magazine speaks to Laird MD, Nik Ellis about their new system upgrades and how they’re spearheading the future of Automotive Intelligence. What exactly is Automotive Intelligence? The term might sound a bit cheesy or unconventional, but it perfectly encapsulates what we do. Rather than merely delivering static PDF reports, we provide real-time data…
In line with further significant upgrades to Swiftcase, we’ve introduced an advanced AI-powered chatbot, expanding its capabilities beyond 24/7 support to include natural language processing and real-time car valuation. This innovation aims to assure policy-holders in determining the value of their vehicles by providing instant access to comparable car advert listings. Natural & Multiple Languages…
At Laird, innovation isn’t just part of what we do, it’s embedded in our DNA. We’re excited to unveil a new suite of upgrades to our Automotive Intelligence services, redefining how vehicle claims are assessed, processed, and resolved in today’s fast-moving, data-driven world. From Static Reports to Real-Time Intelligence The traditional claims process often involves…
Welcome to the Future of Bodyshop Interaction At Laird, we’re always at the forefront of technology, striving to enhance every part of the vehicle claims process. Our Bodyshop Interaction Hub isn’t just a system; it’s the next step in streamlining communication and collaboration between accident management companies, insurers, bodyshops, and customers. By leveraging advanced AI…
Why Laird Is the Best Place to Work As the founder and MD of Laird Assessors, I couldn’t be more proud of our incredible team. We’ve been nominated for Best Place to Work at the 2025 Modern Claims Awards, and this recognition truly reflects the culture we’ve worked hard to build. It’s not just about…